MC-revise work Essay Example | Topics and Well Written Essays - 3500 words

MC-revise give - Essay ExampleNow marketing is quite a broad argona, which embraces various aspects like price, place, forward motion and product. These four aspects form a marketing mix of a firm. As far as the come of marketing communications is concerned, it actually refers to the area of promotion in a marketing mix. In most(prenominal) of the business organizations, marketing communication strategies are found to be in integrated form in the sense that it combines several aspects together. Just like has the broad area of marketing itself, marketing communication withal has a mix. Under a marketing communications mix, divers(prenominal) elements of communications are incorporated in different quantities to form a campaign. A marketing communications mix comprises of elements like sales promotion, publicity, advertising, adopt marketing, e-marketing, branding, and sponsorships and so on. All these elements are generally referred to as marketing communications tools.With tim e, marketing communications is getting more interrelated, and hence it would be quite interesting to conduct a comprehensive study of different marketing communications strategy applied by the firms in todays internationalized world where fervency of competition has increased significantly and hence to survive in the market excellent communication strategies are needed to be undertaken. This paper attempts to conduct a case study of a well cognize firm in the international fashion world, Zara, to analyze its current communication marketing strategies and to provide a marketing communications plan that would help the firm in enhancing its promotional capabilities and help attracting more customers to its stores across the world. However, before moving into the case study analysis, it would be beneficial to provide a brief countersign on different communication theories and various marketing communications tools to enhance the understanding of this marketing issue.The confines c ommunication refers to exchange of information. An