Marketing research proposal Mercedes-Benz( how can MB attract costumer

Marketing Mercedes-Benz( how can MB attract costumer from age 27-37 in USA) - Research Proposal Example Therefore, the main concern of the company is to attract potential automobile users in the USA from the age group 27-37 years and evaluate their expectation on cars in the near future. Moving to the higher car market segment and selling premium cars can result to be the best marketing strategies for the automobile companies. Though companies are trying to enter a new market by creating a niche for itself or diversifying their existing vehicle line, technologies and effective strategies in selling high end cars at higher price range requires efficient marketing approaches than those positioned as affordable vehicles. The marketing strategies applied for premium automobiles, needs to focus on the quality it is providing, luxury, its safety, premium maintenance service and extending these features to meet the preferences of the customers (Dvir and Strasser 831). The marketing and advertising strategies planned must not leave any ambiguity on the premium value of the car. To achieve that, firstly the vehicle and the brand must be of high-quality themselves. The propagation of the product features and attributes must be in such a way through the audio and visual medium that it will allow its buyers to gain a high sense of priority and exclusiveness as if they are special. The communications strategies must be implemented in a way that make their customer realize that they are investing on high worth, top-quality product. Promotions on premium magazines, television channels and shows attracting HNI audiences, radio ads should be the main target (Saridakis and Baltas 5-10). The vehicle brand should position itself as the car with style, comfort and luxury. Self-indulgence must be the key factor of the marketing strategy. The attributes of the car, from its premium quality seat material, color, texture, interior and exterior designing, the ambience, experience of

Importance of design in business Essay Example | Topics and Well Written Essays - 750 words

Importance of design in business - Essay Example It is important that design is defined in a different way by every firm and this definition changes from industry to industry as well. Every process in the business organizations start with an idea or design, all the practical as well as management issues are solved with the help of design. Therefore, it is also referred as the problem solving mechanism for the business organizations (Peter, 2004). The vitality of the design can be evaluated for the business by taking a brief overview of the role of design and design thinking in the successful development of a firm. The following section entails an outline of the role and importance of design in for business. Design retains the vital importance in the success of the business organizations as it forms the basis of all the products and services offered by these organizations in the market. Which product is required by the consumers and what services are not available in the market? In which form the product will be more attractive for the target customers? How the services and the quality of product can be improved in order to enhance the profitability, competitive advantage and market share of the firm? Answer to all these questions is found through the process of design in the business organizations (Peter, 2004). Therefore, successful design is acknowledged as the basic strategy for the success of the firms in the marketplace. Design is the product of methods and mindsets, it is widely accepted that the same methods and mindsets which can come up with the idea of an object of desire may also act as tools for the enhancement of the existing services or products. According to Heather (2009), the vitality of design can be appraised from the fact that it also forms the basis of the business itself. Every business or firm is the output of an idea or design, the same process which