Adidas Promotional Campaign

The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers. 1 (Christ). Advertising, sales promotion, and public relations comprises promotion which are used to target specific buyers. These three aspects of promotion work together to attract and retain potential and existing buyers and also highlights the foundation of Adidas’ promotional campaign for the Beijing Olympics. Sportswear manufacturer Adidas’ recent merger with Reebok represents increased clout the firm can use exert on Nike in upcoming promotions for the Olympics. Nike which currently holds the majority of athletic footwear market has done an excellent job promoting its products to focus on target markets. Both manufacturers target the same markets which include the Basketball, Soccer, and Football athletes, as well as, Hip Hop culture. 4 Promoting sales of sportswear through the use of professional athletes has been a venture both Adidas and Nike have done very well. However, Adidas took a big hit when Nike was capable of capitalizing on the â€Å"Hip Hop Nation†, or subculture closely intertwined with performance sportswear. Rapper artist, Nelly, wrote a song about Nike shoes in 2005, underscoring Nike’s image change from solely performance sportswear to including fashionable and â€Å"cool†. Adidas returned with signing performing artists Jay-Z, Missy Elliott, and 50-Cent to their sportswear lines. Promotional campaigns by both Adidas and Nike reflect consumer focus when purchasing athletic apparel is not solely tied to performance, and suggests that some consumers view athletic apparel as a reflection of personality and a fashion statement. A perspective from Gonzalo Basilico, a 12 yr old student, supports this notion, â€Å"I like Adidas, but I still prefer Nike for the fashion, colours, combinations [. . ] It's all Nike at school. Everyone talks about Nike, no one talks about the others. † 5 Adidas’ merger will allow them to compete on multiple fronts, and also eliminates the no. 3 contender, Reebok, from the competition. The combination of the two will allow Adidas to focus on both performance and fashion sportswear. Adidas styled high heel shoes pictured on their website, indicate a shift Adidas’ intention of attempting to claim both the perform ance and fashion athletic apparel markets. Moreover, Adidas will be able to promote their brands â€Å"Adidas† and â€Å"Reebok† by targeting specific athletic groups like Soccer and Football; respectively, that hold one or the other in high regards. 7 Both Adidas and Nike have robust advertising campaigns. Webpage, television, and magazine advertisements all suggest that the products are not merely performance sportswear, they’re fashion statements. Adidas’ iconic â€Å"3 stripes† and Nike’s â€Å"swoosh† are plastered all of over their advertisements and products. The icons which at first were a company logo, represent a designer label that consumers want. Adidas’ division of efforts between the Adidas and Reebok lines will serve them well in the future. Reebok will be focused on middle priced shoes, while Adidas will focus on high end sport performance and fashion. Division of efforts between the two will pose a formidable advantage against, Nike, the current no. 1 contender in the sport performance apparel market. References 1. Christ, P. (2008). Principles of Marketing. Retrieved 20 JUL 08 from http://www. knowthis. om/tutorials/principles-of-marketing/promotion-decisions/1. htm 2. Unknown (2008). The Promotional Mix. Retreived 20 JUL 08 from http://en. wikipedia. org/wiki/Promotional_mix#cite_note-0 3. Kiley, D. (2005). Reebok and Adidas. Retrieved 20 JUL 08 from http://www. businessweek. com/bwdaily/dnflash/aug2005/nf2005084_8340. htm 4. Ibid. 5. Richardson, B. (2005). Adidas Bid Raises Image Concerns. Retrieved 20 JUL 08 from http ://news. bbc. co. uk/1/hi/business/4741343. stm 6. Adidas (2008). Adidas Homepage. Retrieved 20 JUL 08 from http://www. adidas. com 7. Kiley, D. (2005).

Quiz Computer Forensic & Investigation Essay

Hanley Strappman, 37, was trying to learn about the Computer and Digital Forensics program at Champlain College. He was able to obtain some files, which he put on a floppy disk. To disguise his espionage, he decided to smuggle the floppy back home after altering the files so that they couldn’t be read using the ordinary DOS/Windows file manager. His deception was discovered, however, and the floppy has been recovered. Some of your counterparts have already tried to examine the disk to no avail. Upon discussions with Hanley, he has boasted that there are three files on the disk but that â€Å"You’ll never know what I got!!† You are being provided with a forensically true and accurate copy of Hanley’s floppy disk. You are asked to examine the floppy disk and provide answers to a few questions about the integrity of the data that was recovered (in terms of maintaining the evidentiary chain), the recovery of certain information, and any actions that the suspect may have taken to intentionally delete, hide and/or alter data on the floppy disk. Good Luck! Using the software tools provided to you in class, audit the disk and conduct a full analysis of any artifacts found on the media. The following questions must be completed in the time allotted: The Questions 1. What is the name and address of the person to whom Hanley wrote a letter? Dr. John Watson 8295 Martha Lane Los Alamitos, CA 90720 2. Who is in the picture that Hanley obtained? Lewis Carroll, Edith, Lorina and Alice Lidell 3. What is the information that Hanley supplied in a password-protected form? A file named â€Å"curriculum† in Microsoft Excel format. 4. What are the names of the files on the floppy? Each was hidden or obscured in a different way; indicate how you found the files and how you recovered the information. The file name is cc_stuff.exe Change the format to the .zip format and enter the password to get the information 5. Where did you find the password? By using PRTK software, inside the evidence image at the pwd

Business Ethics and Hospitality

Under the continual changing environment in petitive business, organisations are always r mended to e up with several advanced avenues to stay ahead in respective sectors. The invention goals are always encouraged for the business organisations, in order to achieve sustainable growth in the petitive markets. The goals of the managers in the hospitality and tourism sector are involved with responding to the collaborative relationships locally. However, many organisations are there to consider environmental values as the keys to their successes in modern era hospitality business. Dubai is mainly in the tropical climate that is predominantly based on desert area. Dubai has been suffering from the carbon footprint and this country uses large natural resources. The process of urbanisation creates environmental issues, however, they face scarcity in water, food and building materials. This study has focused on these issues analytically through the activities of Grandiose Resorts and SPA, a widely acknowledged hospitality centre in UAE. R mendations have been given at the end regarding environmental issues of Grandiose Resorts and SPA and an overall conclusion has been provided in the final section. Grandiose Resorts and SPA is working on hospitality sector and this resort has 250 rooms that contain 1 presidential suite in main building and 2 royal presidential suites that provide bird view and tiger enclosure. This resort includes 50 deluxe rooms and 197 superior rooms. This resort is 20 floors in main building and it is located on Jumeirah beach road, UAE. This resort has the features of 2 restaurants, roof top bar with organic herb garden with a butterfly garden. There is pools and game room in the hotel. This resort has the special facility of hunting which is not real and the people can have experience of private beach. The hospitality industry is largely based on the ethical and cultural resources and the hospitality industry engages interacting with the natural system. The practitioners of hotel industry use to ascertain the importance of implementing the ethics and keep developing them to ensure the improvement goals for the hospitality sector. As per the discussion of Collins (2012), tourism has emerged as one of the top industries in last few years. This industry has driven up the global economic growth radically and increased diverse opportunities for the practitioners. With the development of this industry, countries around the world had been able to take part in it either as the source market or as the tourist destination. However, the entire industry is usually operated within a plex environment. This plex environment is often found endorsing negative environmental and social impacts for the businesses. Grandiose Resorts and SPA is a widely recognised tourist destination in UAE, which is visited by numerous people every year. It has earned major acclamations in the petitive markets of his sector and has flourished globally. Grandiose Resorts and SPA has acknowledged the environmental considerations into their ethical values, which have provided them a r mendable goodwill in the market. The energy saving policies they endorsed at their restaurants, bar roof top or all along the hotel property have let them contribute to society at major scale. People within the society have also acknowledged their contribution widely, which had given them a massive drive in the petitive market. Grandiose Resorts and SPA has enabled an advanced waste management system in their organisation, which have again brought them extensive customer loyalty. They have addressed an advanced technology to extract fertilisers from waste food and also recycle them to produce foods for the fishes, animals or the birds inside the hotel. It has been considered as a major step to save the natural resources. The hospitality industry has also expressed their major concern on the animal and aqua lives as well, which had brought them enormous goodwill from the nature lovers along with the conservators (Talib, Rahman & Qureshi, 2012). These moral issues have led them much ahead in the business in parison to their petitors. According to Ferrell, Fraedrich, & Ferrell (2012), Grandiose Resorts and SPA has played a major role in saving the aqua live by installing a grand tank for the fishes in their resort. They have also propagated public awareness on the aqua lives, and other sea animals which had pr ovided them with a massive plight in moral consideration issues. Ethical decision-making approaches are highly prioritised in this modern era of hospitality business. Most of the organisations in this sector have enabled their management to follow the guidelines of ethical considerations in order to sustain in the petitive markets for long-term. Most of the decision-making methodologies in the hospitality sector are based on two fundamental approaches, such as Deontology and Teleology. The approaches in the decision-making methodologies of the managements of the business organisations are liable to lead the loyalty through a large-scale consumer satisfaction (Hartman & DesJardins, 2011). Grandiose Resorts and SPA has enabled both these principles in action while ensuring their decision-making methodologies. This organisation has considered all the needful actions under considerations related to the principles of Deontology and Teleology. However, they are not limited to implicate the service options only, they also have aligned them with the present scenario of the business. They have considered diverse factors under control, such as environment, marketing, and people. These factors had been found liable to address the fundamental needs of this sector from the large groups of consumers. Grandiose Resorts and SPA has addressed another framework to be considered in their ethical decision-making process, which were proved as highly effective for the growth of their business. They have followed a Venn diagram that is liable to consider all the needful factors in action. According to Easterby-Smith, Thorpe, & Jackson (2012), ensuring all these three responsibilities in action provide the opportunities to the hospitality organisations to gain massive loyalty among the consumers in a society. Figure 1: Venn diagram of Corporate Social Responsibility (Source: Hooley, Wellens, & Marriott, 2012) The ethical responsibilities followed by Grandiose Resorts and SPA, under the Venn diagram, had considered several environmental issues. They have planned fruitful designs to save the marine lives and conserve them for the benefits of mankind. They have also encouraged the waste management system that is liable to preserve the natural resources and save them from pletes exhaustion. This has been recognised as a major step from their end, mostly in the context of UAE, where the natural resources are being exhausted rapidly due to the rich lifestyles of their residents. The Legal Responsibilities of Grandiose Resorts and SPA have insisted them to follow all the Government rules and regulations. They have ensured all the Corporate Social Responsibilities in their organisation and kept checking them with care. They always tried to imply them into their decision-making policies (Rettab, Brik & Mellahi, 2009). Organisations in Hospitality sector are always liable to earn the maximum profits from their marketing, as it has already been recognised as the most revenue generating industry across the world. They are also liable to provide the highest levels of services to their guests and maintain them always to achieve sustainability in the market. However, in the argumentative words of Politis et al. (2009), managers from this sector often confront massive issues related to the ethical considerations. As per the discussion of Burchell & Cook (2006), the hospitality industry has been found as the major responsible for the negative impacts of the environment. This industry is believed to have frightening consequences over the environmental issues. However, the recent environmental considerations addressed by most of the organisations have changed the perception radically. In most of the cases, the ethical considerations from these organisations have empowered the environmental sustainability effectively. It not only has encouraged the managements to earn more customer loyalty through this, however, it also has allowed them, to meet their financial expectations as well. In the words of Katsioloudes & Brodtkorb (2007), the successful implications of ethical considerations have allowed the organisations to bring an environmental sustainability issues in forth. Grandiose Resorts and SPA has also approved these considerations as beneficial enough for their financial expectations and cons umer trustworthiness.   Grandiose Resorts and SPA has played a major role for the environmental causes and enabled promising actions in energy saving policies. As per their reviews, the hospitality sectors are mostly responsible for the damages in nature as they ruin the biodiversity massively. They find themselves responsible enough for exhausting the natural resources rapidly along with the water resources. Grandiose Resorts and SPA has coined these issues and grudges from the perspectives of the social people. They have always considered these obligations carefully while planning their policies of corporate social responsibilities. Hotel industry provides or contributes largely impact on the environment and this industry is trying to improve the condition at the regional or local context. Grandiose Resorts And SPA produces daily various hazardous products that are liquid, gas, powder, solid or dust particles. These products are not healthy at all. On the other side, non-hazardous products that are non-toxic es out from resorts. These products mingle with sea water and pollute the water. The waste disposal is increasing day-by-day. Grandiose Resorts and SPA can try to manage this with recycling projects. As stated by (Alonso & Csaba, 2012), these toxic and non-toxic products are harmful to both human and animals. Birds are facing issues from the polluted water. Not only water, air is polluted with the hospitality industry. The waste from the hospitality sector gets higher with the advancement of time and these affect the environment directly or indirectly. In global basins, 920, 000 tonnes of food items are wast ed from which 75% food items can be eaten. In the case of Dubai, the cost of food that is wasted in UAE from the hospitality sector is estimated at a few billion per year. As the researches done in the recent time, it is clearly showed that hospitality sectors create the waste that is mostly from 90% of the UK citizens, 30% Americans citizens and 70% of Australian citizens. Plants, sea and animals of Dubai get affected of this place. Local animals in Dubai are Arabian fox, sand Gazelle, Arabian Tahr, Arabian Leopard, Hare and Spiny tailed lizard. This country has several sea animals like, Pelagic, Demersal Fish, the shallows, Khor Kalba etc. Several marine animals are there like, Sea turtles, sea sharks, whales and Dolphins. Dubai faces the issues undrinkable water and emissions of carbon di-oxide etc. In most of the cases, the fundamental idea of improving the social and environmental practices is involved with sustainability. Thus, they are often enabled in the market segmentation processes as well. This process always indicates at a collective form of services, through which organisations are liable to enhance their loyalty from both people and government perceptions. Grandiose Resorts and SPA has also taken several factors into consideration while designing their environmental practices. They have strategized several goals on the basis of their prof itability. However, most importantly they had succeeded to engage their shareholders and stakeholders in their environmental practices Pearce (2012). This consideration has brought them enormous success in the hospitality sector. Grandiose Resorts and SPA must follow Federal Law NO. (24) Of 1999 that is for the protection and Development of the Environment of UAE. The economic responsibilities have also been followed by Grandiose Resorts and SPA, which included several actions under consideration. They have implicated strategies to involve guests in the environmental practices while strategizing the CSR activities. They have also propagated public awareness policies while promoting their services. In the words of Hooley, Wellens, & Marriott (2012), appointing local people and training them to work under a workforce culture have benefited the local economic structures effectively. Dubai is a country which is clearly based on the energy of oil resources and the water and air of this place are affected of this. Moreover, in Dubai region where the Grandiose Resorts and Spa are located is nearby the sea as it is on Jumeirah beach. As this place is nearby the sea, the saline water is not healthy for a drink. It is very difficult to purify the sea water as the seawater is very saline. The sea water cannot be drunk and Dubai region is full of oil resources. Energy resources are the main economical standpoint for Dubai and financial support es from energy that is oil-resources. Grandiose Resorts and SPA generates a significant amount of waste that is organic and the hospitality centre can follow recycle option. In addition with this, this organisation can follow reducing the waste costs as it helps to develop reusable resources that e from the landfill.   Any sort of diversification within it may change their goals and conclude with a mere failure in the industry. Approaching towards the maximum number of consumers and providing them the best services are considered as the top priorities for them. However, they are also liable to follow their corporate social responsibilities as well. As stated by Fineman (2001), CSR activities are meant to be providing financial supports as well for the organisations through customer reliabilities. (Refer to Appendix) In Hospitality sector, most of the organisations are associated with the shareholders and stakeholders, who always expect value for their money. They are r mended to be learnt it extensively and convinced about the economic success through it. According to Gentile (2010), controlling the food waste and providing donations of food that have been wasted have allowed them to assure food preservations for the munity and poor people. This is a major advantage they have addressed in order to earn a major scale loyalty among the consumers. Grandiose Resorts and SPA has introduced the most effective tools for their energy consumption policies. One of them is known as the Energy Star Portfolio Manager, which is liable to provide the additional information about nature as well. The use of Centralised Room Management System (CRMS) in Grandiose Resorts and SPA has effectively controlled the air conditioning system. It has allowed them to prevent massive carbon emission caused by the uses of air conditions in the organisation. The use of Centralised Room Management System also helps the organisations to control lightning in the guest rooms. The use of occupancy sensor all along the guest rooms has reduced the overall electricity consumption. Using the LED lightning in the rooms has not only reduced the electricity consumptions, it has also reduced their costs up to 50% per month. Management of Grandiose Resorts and SPA has considered their ethical values with active manner. They have led their strategical movements to the ne xt levels from the conservative techniques. Grandiose Resorts can install a reflective roof with energy curtains in freezer rooms with SAS switched to LED lights as the cost of $2,307 and with the savings of the first year would be high. The technique of solar panel can be taken that reduces the cost of electricity with giving natural energy and heating. mercial fuel cell system can give Grandiose Resorts and SPA a domestic hot water that is more efficiently than electricity. They have also focused on saving the water resources and enabled recycling policies to save the other natural resources. Grandiose Resorts and SPA has coined an extensive range of trustworthiness among the global travellers, who are highly concerned about the natural resources.   Recycling the wastage foods for the animals and produce substances from them for the animals along with the aquatic lives has also provided them with a massive success from environmental perception. Reusing the attributes and other materials for the guests along with the employees have also reduced the consumption of natural resources. The organisation can recycle the food scraps with bulk waste that contain intensive liquid fertiliser. Enabling recycle technologies in the organisations have allowed them to enjoy a r mendable position in the hospitality business sector. They have focused on contributing towards the natural resources and conserve them for the future generations. They have found these techni ques fruitful enough in their economic growth as well, which have encouraged them to introduce several other actions, such as wide solar scales, mercial fuel power system, refillable amenity dispenser, megawatt system, soil moisture system, rainwater harvesting systems, and aerators. Grandiose Resorts and SPA can ensure several actions under their ethical considerations, which included energy management policies for the future generations, water management policies for preservation, and waste management policies for recycling. Grandiose Resorts and SPA can use laundry equipment that has microprocessor with the controlling system, they can implement an ozone system with installing waterless urinals in public and employee restrooms and bathrooms. In the roof, Grandiose Resorts and SPA, they can   use rain gauge for watering the organic garden and they can use soil moisture for pouring water to butterfly garden. Harvesting water that has saved in rain and bio-retention basin can be helpful. Reusing the guest linen and their towels saves the energy and water for the organisations. Water is an issue mostly in Dubai, Grandiose Resorts and SPA can use Aerators on all the place in public and hotel places that helps to reduce the use of water consumption by 40%. Grandio se Resorts and SPA need to maintain the pool where water leaks and waste most water. Moreover, Grandiose Resorts and SPA can distribute 2 types of bins for waste management to the local munities to provide support to the government’s reunification policies such as, plastic, waste. They can use green waste bins for recyclable waste and black for non-recyclable products. Tourism biodiversity conservation in hospitality is one of the important aspects of conservation of animals, birds and plants altogether. Conservation and biodiversity are significant for the corporate social responsibility. Nature conservation is important in Dubai and hospitality industry should look into this. Grandiose Resorts and SPA needs to focus on their CSR activities and enabled their workplaces to follow them effectively. They have encouraged several ethical and moral considerations in their workplaces in order to gain the desired reputation from the global tourists. The proper implications of CSR activities have provided them with a massive loyalty in this sector. Besides, they have also succeeded to gain desired trustworthiness from the government officials and nature conservationists. Under the moral and ethical considerations, they have also insisted their shareholders and stakeholders follow all the guidelines of their environmental practices and CSR activities carefu lly. It is really hard for an organisation to convince them to conduct the CSR activities and consider the ethical values in action. Biodiversity is associated with the ecological processes and it is associated with the human needs. The policy that can be taken by Grandiose Resorts and SPA is reducing the cycling, soil management, purification of water and providing pure oxygen. This system can regulate the climate and manage the air. Corporate Social Responsibilities are considered as one of the most popular terms of modern era hospitality business. Organisations in the hospitality sector are always liable to follow them with proper ethical and moral considerations. Grandiose Resorts and SPA evaluate their ethical and moral standpoints that indicated towards conducting operations without harming the others. This study has tried to analyse all the factors that enhance these considerations. This study has also focused on the issues, which are liable to influence the ethical considerations for the organisations in this sector. The financial expectation goals are also addressed in this study with respect to the implication of environmental considerations. Grandiose Resorts and SPA has provided major evidence in regards to their environmental and social considerations, which have allowed the study to r mended further actions to the organisations. Alonso, M. J., & Csaba, N. S.   (2012).  Nanostructured biomaterials for ove ing biological barriers  (No. 22). Royal Society of Chemistry. Blowfield, M., & Murray, A. (2008). Corporate responsibility: A critical introduction. Oxford University Press. Burchell, J. (2008). The Corporate Social Responsibility Reader: Context & Perspectives. London: Routledge. Burchell, J., & Cook, J. (2006). Confronting the â€Å"corporate citizen† Shaping the discourse of corporate social responsibility. International Journal of Sociology and Social Policy, 26(3/4), 121-137. Campbell, T., & Miller, S. (Eds.). (2006). Human rights and the moral responsibilities of corporate and public sector organisations (Vol. 20). Springer Science & Business Media. Carroll, B. A., & Buchholtz, A. K. (2015). Business and society, ethics, sustainability, and stakeholder management (9th ed.). Mason, OH: South-Western Cengage Learning. Collins, D. (2012). Business ethics: how to design and manage ethical organisations. NJ: John Wiley & Sons. Crane, A., & Matten, D. (2010). Business ethics: managing corporate citizenship and sustainability in the age of globalisation (3rd ed.). UK: Oxford University Press. DesJardins, J. R. (2012). An introduction to business ethics (4th ed.). New York: McGraw-Hill. Easterby-Smith, M., Thorpe, R., & Jackson, P. R. (2012). Management research. Sage. Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2012). Business ethics: ethical decision making and cases (9th ed.). Mason: South-Western Cengage Learning. Fineman, S. (2001). Fashioning the environment. Organization, 8(1), 17-31. Fisher, C. M., & Lovell, A. (2009). Business ethics and values: Individual, corporate and international perspectives. New York: Pearson education. Gentile, M. C. (2010). Giving Voice to Values: How to Speak Your Mind When You Know What? s Right. USA: Yale University Press. Grace, D., & Cohen, S. (2010). Business ethics (4th ed.). South Melbourne, Vic: Oxford University Press. Hartman, L. P., & DesJardins, J. R. (2011). Business ethics: decision making for personal integrity and social responsibility (2nd ed.). New York: McGraw-Hill Irwin. Hooley, T., Wellens, J., & Marriott, J. (2012). What is Online research?: Using the Internet for social science research. London: A&C Black. Hyde, K. F., Ryan, C., & Woodside, A. G. (Eds.). (2012). Field guide to case study research in tourism, hospitality, and Leisure (Vol. 6). Emerald Group Publishing. Katsioloudes, M. I., & Brodtkorb, T. (2007). Corporate social responsibility: an exploratory study in the United Arab Emirates. SAM Advanced Management Journal, 72(4), 9-11. Pearce, D. G. (2012). Frameworks for tourism research. UK: CABI. Politis, Y., Litos, C., Grigoroudis, E., & Moustakis, V. S. (2009). A business excellence model for the hotel sector: implementation to high-class Greek hotels. Benchmarking: An International Journal, 16(4), 462-483. Rettab, B., Brik, A. B., & Mellahi, K. (2009). A study of management perceptions of the impact of corporate social responsibility on organisational performance in emerging economies: the case of Dubai.Journal of Business Ethics, 89(3), 371-390. Swailes, S. (2013). The ethics of talent management. Business Ethics: A European Review, 22(1), 32-46. Talib, F., Rahman, Z., & Qureshi, M. N. (2012). Total quality management in the service sector: a literature review. International Journal of Business Innovation and Research, 6(3), 259-301. End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from

Follow the instruction to Find an example of art or architecture from Essay

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Foreign Architecture in China - Essay Example The lack of traditional Chinese form in any specific region and the ability of architects to reform China's urban landscape using experimental designs are attractive to architects (Moller 2004 p 1). China's architectural designs since the 1950's have been built heavily from Western influences, and most of the urbanised architecture from 1950 to 1970 was inherently designed and constructed by Russian builders (Moller 2004 p 1). China's spending on construction ranks only behind the United States and Japan's and is growing the fastest of the top ten spenders, at 8-9 percent annually. Remarkably, given China's cultural pride, most of the highest-profile projects now underway in Beijing were designed by foreign celebrities (Economist ed 2004 p 63). The influx of foreign architects in Beijing has incited controversy amongst Chinese nationals. Zhou Ganzhi, member of the Chinese Academy of Sciences and the Chinese Academy of Engineering, says, "No other country has opened its architectural design market to the world as wide as China. The rise of pan-internationalism threatens the distinctiveness of Chinese cities, making architectural evaluation difficult" (Hong 2005 p 15). The general consensus amongst critics of ... Is the Distinctiveness of China Threatened The influx of foreign architects in Beijing has incited controversy amongst Chinese nationals. Zhou Ganzhi, member of the Chinese Academy of Sciences and the Chinese Academy of Engineering, says, "No other country has opened its architectural design market to the world as wide as China. The rise of pan-internationalism threatens the distinctiveness of Chinese cities, making architectural evaluation difficult" (Hong 2005 p 15). The general consensus amongst critics of foreign and Western architecture in Beijing, China is that it removes the traditional and regional identity. Yung Ho Chang, architect, states that Chinese and Asian cities have a "lack of clear traditional urban structures this introverted quality is at odds with a modern lifestyle and the openness demanded by a highly developed commercial society" (Moller 2004 p 1). China's biggest cities are struggling to balance modern design with their historical structures (Mcguigan, Lin-lui and Mooney 2003 p56). Wu Chen, a traditional Chinese architect states "Beijing has become an experimental site for foreign architects" (Hong 2005 p 14). Beijing has changed beyond recognition, losing the traditional Chinese forms and incorporating more global influences and talents who have been drawn to China in the building effort of Beijing officials (Mcguigan, Lin-lui and Mooney 2003 p56). Review of Relevant Literature Each resource in this research essay has been verified as either a foreign architect working in China, or a Chinese architect. For example, Xuefei Ren received a PhD at the University of Chicago and has published several texts on urban planning (Ren 2006 p 1) Web sites of the actual architects (verified by name, address and

A View on Middle Eastern Exceptionalism Research Paper

A View on Middle Eastern Exceptionalism - Research Paper Example The Middle East is only as unique as outside elements may see it be. Now, in discovering if the Middle East would be the exception amidst developing countries would take the close examination. There are many methods of determination in this aspect of the question. First, we must examine from the viewpoint of agreement in the fact that Egypt is an exception amongst its peers and once that is done, we must examine the viewpoint of its equally powerful neighbors in Turkey and other countries in the Middle East, including Egypt. In providing reasoning behind this consideration, it is best to have several resources to allow the capacity of comparativeness in pros and cons for the viewpoint of Exceptionalism in the Middle Eastern culture. Amidst due consideration of the points delivered in the viewpoints of the various authors of the resources consulted, it has become apparent that Egypt would hardly consist of an exception amidst the rest of the Middle Eastern countries. Despite Mr. Bromley's best efforts, he fails to prove that the Middle East is an exception and that Egypt would be any different than any other part of the Middle East. In his own words, Mr. ... First, we must examine from the viewpoint of agreement in the fact that Egypt is an exception amongst its peers and once that is done, we must examine the viewpoint of its equally powerful neighbors in Turkey and other countries in the Middle East, including Egypt. In providing reasoning behind this consideration, it is best to have several resources to allow the capacity of comparativeness in pros and cons for the viewpoint of Exceptionalism in the Middle Eastern culture. Amidst due consideration of the points delivered in the viewpoints of the various authors of the resources consulted, it has become apparent that Egypt would hardly consist of an exception amidst the rest of the Middle Eastern countries. Despite Mr. Bromley's best efforts, he fails to prove that the Middle East is an exception and that Egypt would be any different than any other part of the Middle East. In his own words, Mr. Bromley says in his treatise titled Middle Eastern Exceptionalism, "Despite these differences, there is a general consensus that the Middle East has witnessed limited democratization and contains few, if any, liberal democracies and that this differentiates it from much of the rest of the developing world."1 Mr. Bromley's view of exceptionalism and its manifestation as a result of democratization continues to expound through this chapter, but again, he hides the truth in his own words. "Other observers, noting the continued restrictions placed on party formation, the role of the military in national politics (including the emergency rule in the Kurdish south-east of the country), the outstanding issue of the place of Islam in the state and long-standing economic problems, are less confident."Â   Â  

Is the rise of China good or bad for the industrial world Essay

Is the rise of China good or bad for the industrial world - Essay Example The manner in which it has benefited the world economy as well as brought a new and dignified name to the technological domains is somewhat of an interesting study which has come about with the passage of time. Also an effort has been made to find out what binds together the Chinese energy and the workforce which keeps producing solid results and creates benchmarks time and again. In essence, a clear cut demarcation has been made when the talk has gone out loud regarding China being a potent force within the industrial world in this day and age, as well as doing so in the coming times undoubtedly (Li 1999). Hence these discussions will be centered upon within this paper to find out how the world can catch up with China and how China can grow even further from where it is today. With the assistance of major industrial players like the European Union, China can make it big within the global economy. Even though it is doing well, it needs to stamp of approval from the world’s leading economic bodies. What China can bank on meanwhile is that its economic resources in the form of its own people trust in themselves and this is the reason why they are seen as tough taskmasters. They believe in hard work, commitment and devotion right from the beginning of doing any work. The world including the European Union and other significant bodies like the United States see them as dedicated professionals who would go to any length to turn the impossible tasks into possible and doable things. This is the basis why Chinese have been able to showcase significance through their actions while the rest of the world has sat back and enjoyed their laurels. The talent and skills with which these Chinese professionals are filled with is testimony enough that the processes an d systems within the country are based on a solid footing. This is the reason why there are many moments of success when it comes to the

Technologies Effect on Culture Essay Example for Free

Technologies Effect on Culture Essay Technology effects culture in very many ways. To begin with,in the last hundreds of years there has not been a bigger impact on culture than technology. Next,technology has changed culture so many ways from communication,traveling,entertainment,medical stuff,cooking,to industry development. Then,technology has been improving more and more with no end in sight very soon. Finally,the main reason you see all of these rich people to day is technology. This is only some of technologies effect on culture. However,there are many more ways technology effects culture. To start with,Alexander Graham Bell,he started the improvement of technology by creating the telephone,and we as people took that and improved it to make a better telephone and eventually,the cell phone. Next,the Wright brothers,they made the airplane to where it could fly and again we as people took it and improved to make it better and last longer. Then,Henry Ford,he created the first affordable,combustion engine car called the Model-T and once again we as people took it and improved like ever before by making it safer,faster,and more durable. Finally,Philo Farnsworth,he invented the television and once more(as if we’ll never stop)we as people improved it and gave it color and we made more portable. So you see it’s not necessarily the technology effecting the culture but us making the technology effect the culture. So now I have explained to you the how technology effects culture in many ways. To begin with there was Alexander Graham Bell who invented the telephone. Next,there was the Wright brothers who made the airplane able to fly. Then,there was Henry Ford who invented the first car. Finally,there was Philo Farnsworth who invented the first television. So you see this is the kind of stuff we as people are capable of doing.

Current Trends Of Information Technology

Current Trends Of Information Technology EXECUTIVE SUMMARY This report has been produced to examine the current trends of information technology with regard to understand the products and services the market is offering and changes in the industry. IT infrastructure generally important in all organizations, whereas the changing of the market is fast, therefore companies and organizations need to be updated to keep pace with the changes. Besides that, issues and challenges that an organization face couldnt be neglect which it may be the major problem for decision making. As an emerging technology and business paradigm, cloud computing has taken commercial computing by storm. To avoid elimination and stay competitive, basically cost or money will plays the most important role in an organization. Keep track with the updated hardware and software will always affected an organizations budget, the change is fast and its costly. Money is the main obstruct. Understanding a technical area as complex as cloud computing is not easy and requires identifying its fundamental characteristics. Clear concepts and terminology into cloud computing help but do not entirely solve the problem of how to design, develop and adopt a cloud computing system. The latest trend of IT world is cloud computing, which allows user of an organization to download software from the web. It generally saves a lot of money from purchasing new software. This report examine and investigate what is cloud computing about and what is the benefits of owning cloud computing services. To own the service we need to know what the service is about, and also understand how the service or system works. Cloud computing platforms provide easy access to a companys high performance computing and storage infrastructure through web services. It is a new method that shares basic framework. The basic principles of cloud computing is to make the computing be assigned in a great number of distributed computers, rather than local computer or remoter server. The running of the enterprises data center is just like Internet. This makes the enterprise use the resource in the application that is needed, and access computer and storage system according to the requirement. Cloud computing comes into the market is for every user convenient. But of course there are still a lot of matters need to be take care of like, the budget and size of company, whether is suitable to use cloud computing. Even though cloud computing is beneficial but will also examine the companys need of the service. Information moves with incredible speed across and between networks and the cloud, making sensitive information challenging to track and locate. And with an IT infrastructure that is virtual and shared via the cloud, organisations must learn new ways to throw light on to risks, threats and compliance performance. This report introduces the background and principle of cloud computing, the character, style and actuality. This report also introduces the application field of cloud computing, such as, it do not need users high level equipment, so it reduces the users cost. It provides secure and dependable data storage center. It can realize data share through different equipments and puts forward some solutions, and discusses the future of cloud computing. Cloud computing is a computing style that provides power referenced with IT as a service. Users can enjoy the service even he knows nothing about the technology of cloud computing and the professional knowledge in this field and the power to control it. TABLE OF CONTENT Page EXECUTIVE SUMMARY 3 INTRODUCTION 5 IT INFRASTRUCTURE ECOSYSTEM 6 2.1 IT INFRASTRUCTURES 6 2.2 ISSUES AND CHALLENGES 7 CLOUD COMPUTING 8 3.1 CLOUD COMPUTING CURRENT TRENDS 8 3.2 CLOUD COUMPTING SOLUTION 8 3.3BENEFITS AND COSTS OF CLOUD COMPUTING 9 COMPETITIVE FORCE FOR IT INFRASTRUCTURE 9 4.1 IT INFRASTRUCTURE 10 4.2 STRATEGY FOR CLOUD COMPUTING 10 CONCLUSION 11 REFERENCES 12 APPENDICES APPENDIX 1- JOURNAL 14 1. Introduction Petaling Tin Berhad is a progressive property development and investment group listed on the Main Market Of bursa Malaysia, with major ongoing development projects and exclusive land banks in the Klang Valley hub and parts of Selangor, Negeri Sembilan and future high-end resort themed development at Karambunai, Sabah. The group had proven track records in master-planned residential communities, commercial township center and industrial developments for discerning businesses (Petaling Tin Berhad 2010). At Petaling Tin Berhad, we continue to strengthen our core in property development, whilst diversifying into property related businesses such as property investment, management and construction. Today, Petaling Tin Berhad had net assets worth in excess of RM350 million. The Groups continuing strategies include:- Building on a solid foundation of assets by making informed and strategic decisions. Pursuing innovative property products by responding to changes/evolution in needs of consumers. Continuous relationships with our customers, business partners, investors, agencies and communities. The group has few listed companies under the banner and more than ten subsidiaries. Every single company is allocated with different area of responsibility, either in property development or investment. For Karambunai, with cost of RM3 billion eco-nature resort at Nexus Karambunai, Sabah is the next upcoming mega project. The Government will allocate RM100 million to support the tourism industry. With lots of project coming and subsidiaries located separately, groups employees rely on the Internet either to communicate or share updated information. The Malaysian Government initiations via the Economic Transformation Programme (ETP) coupled with continued implementations of stimulus packagers augur well for the country, brought with it major property development plains particular within Greater KL, certain indentified infrastructure and tourism projects. The property sector shall continue resilient, moving forward barring unforeseen circumstances, the Group continues to focus of its core business of property development, and shall endeavour to roll-out future planned developments to generate higher sustainable revenue, with continuing effort to optimize the Groups performance. The group currently focuses its commitment contributions along the core themes and concept of Corporate Social Responsibility (CSR). As a responsible property developer, the Group adopts and promotes Green Environment approaches and practices in all its property development activities. The Group works closely with its business associates and partners, with emphasis placed on using resources efficiently and effectively whilst adopting environmental best practices whenever possible. Providing a safe, secure, healthy and conductive workplace for employees is a continuous feature of the Groups CSR practice as we recognized the importance of our human resources and work force and their contribution. For the financial year, the Group recorded a higher turnover of RM19.4 million as compared to previous year and also recorded a higher loss before tax. The higher pre-tax loss for the year was mainly due to the write back of profit from the property subsidiary company, mitigated by net gains from changes in fair values of investment properties of the Group. 2. IT Infrastructure Ecosystem 2.1 IT Infrastructures 2.1.1 Internet Platforms Linux is the Internet hardware server at the moment for our group. Internet platforms overlap with, and must relate to, the firms general networking infrastructure and hardware and software platforms (Laudon Laudon 2010). 2.1.2 Computer Hardware Platforms In 2008, U.S. firms spend about $150 billion on computer hardware. This component includes client machines and server machines. The server market is complex. Our group is using HP and IBM, which are the top firms in the market that concentrated in. 2.1.3 Operating Systems Platforms At the client level, 95% of PCs in the world use Microsoft Windows operating system to manage the resources and activities of the computer and our group is one in the category. We are also comprised with Linux as our secondary operating system, which is inexpensive and reliable. 2.1.4 Enterprise Software Applications In our group, software for enterprise application is treated as components of IT infrastructure. The software we are using calls IFCA, its platform one of Malaysias top developers software to fully automate operation. IFCA is paid licensed software that requires renew every year, it is a generally use to update the company whole projects. 2.1.5 Networking/Telecommunications Windows Server is predominantly used as local area network operating system, followed by Linux and Unix. Many local area networks, as well as wide area enterprise networks, use TCP/IP protocol suite as standard. In Malaysia, generally network uses TM. TM is the largest telecommunications service company that offer voice and data connectivity, wide area networking and Internet access. 2.1.6 Consultants and System Integrators Software integration means ensuring the new infrastructure works with the firms older, so-called legacy systems and ensuring the new elements of infrastructure work with one another. This is not necessary for the group while its costly. 2.1.7 Data Management and Storage There are few choices for enterprise database management software, which is responsible for organizing and managing date so that it can be efficiently accessed and used. We are engage with SQL Server by Microsoft, which is one of the leading database software providers. 2.2 Issues and Challenges The biggest challenges for IT professionals are applications, integration, financial and cultural (Kennedy 2009). Even though we have well maintain and established infrastructures for the group but there are still some issues we need to emphasize on like security, connection problems, management cost control, employees knowledge and training, updated hardware and software, data storage and documentation. 2.2.1 The Application Challenges Keeping up with all of the latest technology that is released on a constant basis is another problem. Therefore current applications somehow is not the best, for example connection problem and security issue in Malaysia still need long way to improve on it, sometimes the latest offer in the market might not get upon expectation. 2.2.2 The Integration Challenges Consolidating and integrating multiple finance data warehouses into a single, unified data warehouse is something IT still struggles with. We are property development company, there are too many documentation and process either among external like lawyer firm and banker, or within internal between finance, project and marketing department. Therefore IT department need to ensure everything is going smooth to avoid any hesitation. 2.2.3 The Financial Challenges Financially tight for IT budget is difficult in maintaining information infrastructure under the current budget pressures. Doing more with less continues to be a priority, or as one participant put a fine point on it, getting more results with a big budget reduction. Moreover, these increased expectations are coupled with the reality of lower IT budgets. Providing more service for less money will be a reality well all have to deal with. 2.2.4 The Cultural Challenges Cultural difference play important role in an organization, religious differences and age differences will also play a greater role. However, using them to our advantage will be the challenge. Other than that, implementing change, keeping up with new developments are challenges for the group as well while the products in IT market is changing in a fast pace. Especially giving employees training for new information is not easy task whey they are already get use with the current hardware or software. Thomas C. Staab outlined challenges facing Information Technology leaders in the years to come; he sees challenges based upon the experience and insight hes gained and other technology leaders around the globe (Rosberg 2008). 3. Cloud Computing Cloud computing refers to a model of computing where firms and individuals obtain computing power and software applications over the internet, rather than purchasing their own hardware and software (Laudon Laudon 2010). The cloud computing service model involves the provision, by a service provider, of large pools of high performance computing resources and high-capacity storage devices that are shared among end users as required (Vaquero 2009). The service providers offering may also extend to the software applications required by the end user. Cloud service model requires a high-speed network to provide connection between the end user and the service providers infrastructure. Cloud computing potentially offers an overall financial benefit, in that end users share a large, centrally managed pool of storage and computing resources, rather than owning and managing their own systems (Kondo 2009). The end user in turn sees convenience benefits from having data and services available from any location, from having data backups centrally managed, from the availability of increased capacity when needed, and from usage-based charging (Weiss 2007 Hayes 2008). 3.1 Cloud Computing Current Trends Datapipe, a provider of managed services and infrastructure for IT and cloud computing, is predicting that 2011 will be the year when industry giants from across the spectrum-including major financial institutions, pharmaceuticals and retailers-will migrate major internal and external IT systems to the cloud. (Sowinski 2010). Amazon was first to use a cloud-computing model for their business and now is the leader in providing cloud services to other businesses. Entrepreneurs are exploiting Amazons Web services, Microsofts Windows Azure hosting platform and other cloud services in order to start up companies because of the zero capital equipment requirements. Payment is by credit card and you pay as you go (Bell 2011), examples like iTunes, Dropbox, Salesforce.com and HealthVault; which lets you store and share your medical information. The idea of cloud computing is to make all the information and services run in data centers around the world available via the Web. These new approaches come along roughly every decade and promise to make computers cheaper and more accessible. 3.2 Cloud Computing Solution A number of organizations are already hosting and/or offering cloud computing services. Examples include Google Docs, Amazons Elastic Compute Cloud and Simple Storage services, Microsofts Windows Azure Platform, IBMs Smart Business Services, Salesforce.com, and WebEx (Baliga 2011). Amazon is on the Internet the biggest online retail merchant, everyday is bearing the massive network transaction, and simultaneously Amazon also provides the cloud computing service platform for the independent software development personnel as well as the developer. Amazon calculates theirs cloud the platform to be called elastic compute cloud (EC2), is most early provides the long distance cloud to calculate the platform service the company. Amazon own elastic computation cloud establishment in the platform which the company interior large-scale colony calculates, but the user may operate through the elastic computation cloud network contact surface in the cloud calculates each instance. Amazon elastic compute cloud comes by the named Amazon Web services existing platform development. Amazon Web Services mainly is composed by 4 core services: Simple Storage Service; Elastic Compute Cloud; Simple Queuing Service as well as still occupied at present test stage SimpleDB (Zhang 2010). 3.3 Benefits and Costs of Cloud Computing Cloud services will ultimately save organizations money; cloud services are succeeding in delivering key benefits to the supply chain in the long run. In the cost modelling of cloud services, to offset the initial cost of acquisition of cloud services against existing system licensing and asset costs they will no longer have to pay (Shacklett 2010). Cloud services are less expensive solutions than internal systems, moreover the best solutions for what a given business is striving to achieve in a given business scenario. Cloud computing also allows users to automatically store and back up data without the risk of losing the information in a server crash. It provides organisations with sufficient control over cloud security and compliance to adapt to any type of workload, even mission-critical ones. And giving IT teams the ability to directly inspect and monitor conditions in private, public, or hybrid clouds so they can base their trust on first-hand observations, not just outside Attestations (Patterson 2011). Cloud allows organization to move away from managing their own data centers to focusing their attention and their resources-financial and human-on their core competencies. Cloud is enabling businesses to respond much more effectively to changes in demand. Cloud networks are evolving, linking organizations through complex, multiparty processes into single, virtual organizations (Giniat 2011). Cloud computing do not need high quality equipment for user, and it is easy to use. Cloud computing provides dependable and secure data storage center to avoid data loss or virus problems (Chen 2010). User saved the equipment and maintenance cost with the integrity virtual machine movement controls by user. 4. Competitive Forces Model for IT Infrastructure There has been a growing trend to use off-site infrastructure resources to manage the company IT needs. This has opened up a number of options for large and small companies because it allows them to quickly scale their infrastructure to meet their changing needs, adopt new technology as it comes available, and control all the expenditures related to the IT department (Dell 2011). Cloud computing companies are making it possible to be more efficient, flexible, and cost effective than ever before, it is a very safe, secure way to store data and manage various applications. Cloud services will help organizations enter the age of utility computing in an incremental manner (Hurwitz 2010). 4.1 IT Infrastructure Infrastructure as a service allows us to pay for the things we need. We wont be spending money on physical servers or storage space and wont have to make new technology purchases based on the possibility of growth. We will be able move faster when our IT infrastructure is scalable and flexible by keep up with the recent changes of new technology. This is good from our standpoint, we have no desire to buy and maintain lots of hardware and software. If we can let someone else look after the basic technology, we can more focus on future development. With cloud computing, we have come full circle: the efficiencies of a centralized computing infrastructure that can be easily accessed via the Internet are just too compelling to ignore. Our group doesnt own any servers, with everything else off in a cloud, and we only have the basic productivity software on our personal computers. Recently Google joined with IBM to promote cloud computing, the idea of cloud computing its sufficiently compelling that in large measure it already exists (Weber 2008). We use Google, for search and for analytics and for document sharing, among other things. We are established developer in the industry for more than few decades; we should upgrade our IT infrastructure to be more competitive in the market. Especially over the years, we have too many documents to sort out, but to list systematically is difficult. Lots of burden will be reducing if with the assistance of cloud service. Furthermore it can simplify the documentations between us with lawyer and banker. We can retrieve and trace every document from the web rather than waiting dispatch to send or collect, or need to search the document in the storage room. And also can download s oftware from the web anytime without any hassle while waiting for IT personnel. 4.2 Strategy for Cloud Computing The first type of resources is infrastructure resources, which include computing power, storage, and machine provisioning. For example, Amazon EC2 provides web service interface to easily request and configure capacity online. Xdrive Box service provides online storage to users. Microsoft SkyDrive provides free storage service, with an integrated offline and online model that keeps privacy related files on hard drives, and enables people to access those files remotely (Zhang Zhou 2009). Infrastructure as a service refers to the sharing of hardware resources for executing services, typically using virtualization technology. With Infrastructure as a Service, potentially multiple users use existing resources. In Platform as a Service, the offering includes software execution environment, such as application server. In the Software as a Service, complete applications are hosted on the Internet so that e.g. your word processing software isnt installed locally on your PC anymore but runs on a server in the network and is accessed through a web browser (Ohlman 2009). Through storage as a service, users can outsource their data storage requirements to the cloud (Buyya 2008). All processing is performed on the users PC, which may have only a solid state drive, and the users primary data storage is in the cloud. Data files may include documents, photographs, or videos. Files stored in the cloud can be accessed from any computer with an Internet connection at any time (Kondo 2009). In addition, after a user uploads a file to the cloud, the user can grant read and/or modification privileges to other users. One example of storage as a service is the Amazon Simple Storage service. Conclusion Infrastructure management is becoming more important in a dynamic business environment, the right business infrastructure can help optimize IT efficiency, minimize costs, and help organization respond quickly to industry changes. Why we need cloud computing? It is to utilize the vacant resources of computer, increase the economic efficiency through improving utilization rate, and decrease the equipment energy consumption. Among the many IT giants driven by trends in cloud computing has not doubtful. It gives almost everyone has brought good news. For enterprises, cloud computing is worthy of consideration and try to build business systems as a way for businesses in this way can undoubtedly bring about lower costs, higher profits and more choice; for large scale industry, After the financial turmoil will be the cost of infrastructure for large-scale compression seems likely; developers, when in the face of cloud computing, can effectively improve own capacity, cloud computing will bring a revolutionary change in the Internet. Cloud computing announced a low-cost super-computing services to provide the possibility, while there are a large number of manufacturers behind, there is no doubt that cloud computing has a bright future. Certainly, there are many of challenges we need to face, or continue to face, in the unknown coming days. And as we face these challenges proactively, with open minds, and by embracing change, working these things to our advantage, the opportunities well find will ultimately result in our success. If our group depend on someone else for the technology and that can limit our flexibility and creativity. In fact, the personal computer itself arose because the old model of business computing, in which companies had big mainframes and everyone connected to them via dumb terminals, was enormously frustrating for the people sitting at those dumb terminals. They could only do what they were authorized to do. They were dependent on the computer administrators to give them permission or fix problems. They had no way of staying up on the latest innovations. The personal computer was a rebellion against the tyranny of centralized computing operations. Security problem of the exposure to the web still resolve while the user will manage and monitor everything. Cloud computing will help the group save money in the long run, and to be more productive when documentations are done within a faster period. And also provide employees with a greater IT environment with always getting the most updated software in the market. With cloud computing, the aim is to hide the complexity of IT infrastructure management from its users. At the same time, cloud computing platforms provide massive scalability, reliability, high performance, and specifiable configurability. These capabilities are provided at relatively low costs compared to dedicated infrastructures. Cloud computing is making it possible to separate the process of building an infrastructure for service provisioning from the business of providing end user services. It will cut complexity, improve flexibility and make IT more strategic to business there is a misconception about the cloud that the Cloud is cheaper than traditional IT. References Baliga J., Ayre R.W.A., Hinton K. Tucker R.S. 2011, Green Cloud Computing: Balancing Energy in Processing, Storage, and Transport, Vol. 99, No. 1, January 2011, Proceedings of the IEEE. Bell G. 2011, Online 24/7: Life Logging Pioneer Clarifies the Future of Cloud Computing from http://www.scientificamerican.com/article.cfm?id=cloud-computing-pioneer-bell Buyya R., Yeo C.S. Venugopal S. 2008, Market-oriented cloud computing: Vision, hype, and reality for delivering IT services as computing utilities, in Proc. 10th IEEE Int. Conf. High Performance Comput. Commun., Dalian, China, Sep. 2008, pp. 5-13 Chen X.B., Huo X.Z., Zhang S.F. Zhang S. 2010, Second International Conference on Future Networks Cloud Computing Research and Development Trend, 978-0-7695-3940-9/10 $26.00  © 2010 IEEE, DOI 10.1109/ICFN.2010.58 , IEEE Computer Society. Dell L. 2011, 5 Components of Effective IT Infrastructure Management from http://www.cloudcomputingzone.com/2011/05/5-components-of-effective-it-infrastructure-management/ Giniat E.J. 2011, cloud computing: innovating the business of health care Hayes B. 2008, Cloud computing, Commun.ACM, vol. 51, no. 7, pp. 9-11, 2008. http://www.ptb.com.my/ Hurwitz J., Bloor R. Kaufman M. 2010, Cloud Computing For Dummies ®, HP Special Edition, Wiley Publishing, Inc., Indianapolis, Indiana. Kennedy H. 2009, IT Challenges: 2009-2010 from http://blog.agencypja.com/2009/09/25/marketing/it-challenges-2009-2010/ Kondo D., Javadi B., Malecot P., Cappello F. Anderson D.P. 2009, Cost-benefit analysis of cloud computing versus desktop grids, in Proc. IEEE Int. Symp. Parallel Distrib. Process., Rome, Italy, May 2009, DOI: 10.1109/IPDPS. 2009.5160911. Laudon, KC Laudon, JP 2010, Management information systems: managing the digital firm, 11th edn, Pearson Prentice-Hall, USA. Ohlman B., Eriksson A., Rembarz R. 2009, What Networking of Information Can Do for Cloud Computing 2009 18th IEEE International Workshops on Enabling Technologies: Infrastructures for Collaborative Enterprises. Patterson A. 2011, The year of the cloud from nzbusiness.co.nz Rosberg J. 2008, Ten IT challenges for the 21st century from http://www.techrepublic.com/blog/tech-manager/ten-it-challenges-for-the-21st-century/410 Shacklett M. 2010 Cloud Computing: The value proposition of this promising technology is beginning to reverberate across supply chains. from www.worldtradewt100.com Sowinski L.L. 2010, World Trade Magazine: Cloudy No More, Willowbrook Lane, West Chester, Pa. 19382. Vaquero L.M., Rodero-Merino L., Caceres J., Lindner M. 2009, A break in the clouds: Towards a cloud definition, SIGCOMM Comput. Commun. Rev., vol. 39, no. 1, pp. 50-55, 2009. Weber J. 2008, Cloud computing from http://technology.timesonline.co.uk/tol/news/tech_and_web/article3874599.ece Weiss A. 2007, Computing in the clouds, netWorker, vol. 11, no. 4, pp. 16-25, 2007. Zhang L.J. Zhou Q. 2009, CCOA: Cloud Computing Open Architecture, IEEE International Conference on Web Services IBM T.J. Watson Research Center, New York, USA, 978-0-7695-3709-2/09 $25.00  © 2009 IEEE, DOI 10.1109/ICWS.2009.144, IEEE Computer Society. Zhang S.F., Zhang S., Chen X.B. Wu S.Z. 2010, Analysis and Research of Cloud Computing System Instance, 2010 Second International Conference on Future Networks ,Hebei Polytechnic University, China. 978-0-7695-3940-9/10 $26.00  © 2010 IEEE, DOI 10.1109/ICFN.2010.60, IEEE Computer Society.

Essay --

There is a higher incidence of hypertensive disorder of pregnancy in Black women than in White women. This is possibly related to lower socioeconomic status, their lifestyle and prior undiagnosed preexisting hypertension. Black women have greater risk of hypertensive disorder of pregnancy and preeclampsia than nulliparous White women. Irwin D et al. researched the relationship between race and risk of hypertension disorder of pregnancy in a cohort of active duty military women. Researchers assessed the sociodemographic and reproductive characteristics of Black and White women. It is explained from the results that White women are more likely to be married (75% vs 56%), over the age of 35 (3.4% vs 1.6%), were higher ranked officers (9% vs. 2%) and had education post high school (21% vs 17%). Moreover, it was also suggested that nulliparous have higher risk of hypertensive disorder of pregnancy (Relative risk (RR)= 2.2, 95% Confidence Interval (CI)=1.8 ,2.7), Transient gestational hype rtension (RR= 2.0, 95% CI= 1.5, 2.7) and preeclampsia (RR=2.8, 95% CI=2.0,3.9). Among parous women thi...

What it Means to be a Boxer Essay -- Boxing Sport

Boxing is a combat oriented sport developed by the ancient Greeks in which two opponents fight each other with their fists. It was first introduced into the Olympics in 688 B.C but the sport was discontinued after the fall of the Roman Empire. It later resurfaced in the early 18th century in England by the name of "bare-knuckle fighting", the "boxing gloves", as we know them, did not come until much later. The Marquess of Queensbury rules, developed in 1867, are the general rules that modern boxing is based around today all around the world. Today, boxing is among the toughest sports in the world and requires a rigorous amount of training and exercise. It requires a unique mindset to which one must have the killer instinct to never give up and to attack at the opponent's weaknesses without mercy. Some consider boxing to be a reckless sport in which two unintelligent beings indulge to punching each other until one of them is knocked out. Others consider it poetry in motion. People say that sports are meant to enhance the body, whereas in boxing it would seem that the objective is ...

Alan Bennetts A Cream Cracker Under the Settee Essay -- Play Criticis

Alan Bennett's A Cream Cracker Under the Settee How does Alan Bennett reveal Doris’ character, life and attitude in the dramatic monologue â€Å"a cream cracker under the settee†? Many of Bennett's characters are unfortunate and downtrodden, as in the Talking Heads series of monologues that was first performed at the Comedy Theatre in London in 1992, and then transferred to television. This was a sextet of poignantly comic pieces, each of which portrayed several stages in the character's decline from their initial state of denial or ignorance of their predicament, through their slow realization of the hopelessness of their situation, to a typically bleak Bennett conclusion. The dramatic monologue, â€Å"a cream cracker under the settee† is from that group of six. It is from the point of view of an elderly lady called Doris, who is insistent that the world of her time is much better then the present. She dwells on the past and tells of how things were back then, and how it has changed for the worst. She had fallen while cleaning a picture of her husband Wilfred and most of the monologue is from Doris sitting on the floor in her living room where she fell. Her attitude to the modern world is that it used to be better then it is now, this also shows why she is disapproving of her home help, Zulema, who had not cleaned the picture in the first place. Throughout the play Bennett reviles Doris’ character by showing her affection to the past, she talks to old photographs of her dead husband, Wilfred, and talks aloud to him. This indicates Doris’ apparent loneliness and how she feels â€Å"left behind† by the rest of her generation. When talking about the people she new in the past like Wilfred, she takes on there voice, this shows how she... ...e says it is and sends him away, â€Å"police man: are you alright? Doris: No. I’m all right.† This shows how Doris would rather die then loose her independence as she does not want anyone to think that she cannot take care of herself. This also shows how she has worked herself into a state of mind where she cannot allow herself to give in to the hardship of old age, and refuses to except anyone’s help, this could also be because she is embarrassed about the situation she has got herself into. At the end of the monologue the last stage directions are â€Å"light fades† this shows how they are suggesting that Doris’ life has come to an end and she has given up, you can also take this view from her last line, â€Å"never mind. It’s done with now, anyway.† This leads us to the conclusion that Doris has given up, and knows it is time for her life to end, and that it is â€Å"done with now†.

Interpersonal Communication Com 200

Communication in Interpersonal Relationships Benjamin M. Phelps COM 200 Mrs. Joyce Walther October 4, 2010 Communication in Interpersonal Relationships Today many people still lack the ability to communicate effectively with in interpersonal relationships. It is through cooperation and collaboration that effective communication occurs. By analyzing and studying the communication process we can improve our ability to communicate effectively between one another. To have a successful interpersonal relationship one must first interact with others, which is called interpersonal communication (Hybels & Weaver, 2007).Recognizing emotions in other is a very important first step to building a relationship. If you can’t feel what someone else is feeling then you can’t connect with them on a personal level and that can hinder your relationship process. Interpersonal communication is important because of the functions it achieves. Whenever we engage in communication with anothe r person, we seek to gain information about them. We also give off information through a wide variety of verbal and non-verbal cues. Verbal communication has huge effects on many aspects of life, including interpersonal relationships.Speaking and telling our needs and wants verbally or non-verbally is a necessity for daily life. Verbal communication is organized by language; non-verbal communication is not. Most of us spend about 75 percent of our waking hours communicating our knowledge, thoughts, and ideas to others (Allis, 2002). However, most of us fail to realize that a great deal of our communication is of a non-verbal form as opposed to the oral and written forms. Non-verbal communication includes facial expressions, eye contact, tone of voice, body posture and motions, and positioning within groups.It may also include the way we wear our clothes or the silence we keep. In person-to-person communications our messages are sent on two levels simultaneously. If the nonverbal cue s and the spoken message are incongruous, the flow of communication is hindered. Right or wrong, the receiver of the communication tends to base the intentions of the sender on the non- verbal cues one receives. Before a person makes an attempt to form an interpersonal relationship they must decide what attracts them to that person.There are many factors that make up attraction to others. Physical attraction, perceived gain, similarities, differences, and proximity are some of them (Hybels, 2007). Most people are first attracted to others because of the way they look. Some people might have distinct characteristics that one might be attracted to such as; blues eyes, short hair, or even a small space between their teeth. If a person is not attracted to your appearance they are not likely to come up and carry on a conversation with you.For example, if an individual, who dislikes tattoos, is taking a class and has to choose a partner for a project, but there are only two people left an d one of them has tattoos he or she will mostly likely choose the individual without tattoos ,even    if the person with tattoos is a very intelligent individual. There are many cases where we are attracted to someone because of the perceived gain associated them for example, one might become friends with an employee at a restaurant in hope of having discounted meal when they eat there.The similarities and differences are a major factor in determining if the relationship will be right for you. Often we find ourselves attracted to people that share the same beliefs, values, and religion. Most people are also attracted to people who enjoy the same activities as they do. Contrary to the similarities people may also be attracted to the differences. For example, person who doesn’t like making decisions might be attracted to a strong decision maker.Because these characteristics complement each other, they might help strengthen the relationship (Hybels, 2007). Proximity is a valua ble factor also when it comes to evaluating the pros and cons of a relationship. Proximity is the close contact that occurs when people share an experience such as at work, school, or play (Hybels, 2007). If a person does not want to have a long distance romantic relationship and their partner moves away to attend college in another state, then it is most likely that the relationship will not last.Moving on to the next steps of forming an interpersonal relationship would be our motives for communicating. We are motivated to form relationships for many different reasons such as, pleasure, affection, inclusion, escape, relaxation, control and health (Hybels, 2007). If an individual is motivated by pleasure he or she might just want someone to go to the movies or discuss politics with. Maybe we might be motivated by affection; many people are looking for someone to give them attention; a â€Å"pat on the back† or a little kiss every now and then.Many marriages end in divorce bec ause of the lack of affection from their partner, but if they could have communicated effectively to each other that they needed more affection the relationship might not have ended. No matter what might motivate us, once we have started developing a relationship we have to decide how much of our selves we want to disclose to the relationship and at what point in the relationship. Self- disclosure is a process in which one person tells another person something he or she would not reveal to just anyone (Hybels, 2007).Self-disclosure is not simply providing information to another person. Instead, scholars define self-disclosure as sharing information with others that they would not normally know or discover (Borchers, 1999). Self-disclosure involves risk and vulnerability on the part of the person sharing the information. Self-disclosure performs many functions. It is also a way of gaining information about another person. We want to be able to predict the thoughts and actions of peop le we know. Self-disclosure is one way to learn about how another person thinks and feels.Once one person engages in self-disclosure, it is implied that the other person will also disclose personal information. Mutual disclosure deepens trust in the relationships and helps both people understand each other more. You also feel better about yourself and your relationship when the other person accepts what you tell them. While self disclosure can strengthen a relationship it can also damage it. A relationship can be damaged if the person you are pouring your soul out to do not like what they are hearing or if self-disclosure comes too early in a relationship it can be damaged.Thus, while self-disclosure is useful, it can also be damaging to a relationship. There are five different stages that we progress through while developing and strengthening our relationships, these are the â€Å"coming together† stages. No matter what type of relationship it is; romantic, platonic, or same gender relationship each kind still goes through each stages. The first stage is the initiating stage. The initiating stage is characterized by nervousness, caution, a bit of hesitation, and risk of being rejected (Hybels, 2007).Although one might proceed with caution, this stage can be very joyful experience and the outcomes can be great. Most people leave this stage with a new friend. The next stage is the experimenting stage. In this stage people make an effort to seek out common interest and experiences (Hybels, 2007). One might express a love for children and hopes of being a parent one day. This would be an important topic to discuss for a romantic relationship; each person needs to be aware of what the future might hold for them if they continue with the relationship.When experimenting with each other by discussing important topics and seeing the reactions of other, one can make a valid decision based on their knowledge of the other person to continue the relationship to the next stage. The intensifying stage is the third stage that we go through. Self-disclosure becomes more common in the intensifying stage. The relationship becomes less formal and statements are made about the level of commitment each has to the relationship. In this stage individuals might have nick names for one another or â€Å"inside jokes†.A statement about attending a vacation next summer in France is an example of the commitment one might have for the relationship. But while self-disclosure becomes more common and makes the relationship stronger it can also make the participants vulnerable to each other. The integrating stage is the fourth stage. This is the point where personalities are beginning to merge; people are expecting to see them together (Hybels, 2007). The individuals become a pair. They begin to do things together and, importantly, others come to see them as a pair.A shared relational identity also starts to form in this stage. By the end of this stage indi viduals should know how to communicate and responds with ease and understanding of the other person’s feelings. The final stage of coming together is the bonding stage. At this point, the participants make some sort of commitment that announces their relationship to those around them (Hybels, 2007). Two girls friends might say they are now â€Å"best friends† to announce their comment to their relationship or a couple might announce they are getting married or buying a house together.This stage involves a lot of commitment and dedication to the relationship and to each other. In all of the stages discussed we all have decision to make. We can either progress forward to the next stage, stay in the same stage we are in, move back a stage or exit the relationship all together. No matter what we as individuals choose to do we need to know how to communicate effectively to that next stage and we need to know how to handle conflict or resolve conflict in our relationships.We can do this by conflict resolution, which is negotiating to find a solution to the conflict (Hybels, 2007). Depending on how a conflict is resolved it can produce a positive or negative result. For example if two sisters are fight over a dress to wear on the weekend, they have two choices: one wear the dress and the other one does not, which leaves one sister unhappy (negative outcome) or neither of them wear it, so both are satisfied and neither of them are jealous of the other (positive outcome).It also helps to take a positive approach to conflict resolution, where discussion is considerate and non-confrontational, and the heart of the matter is on issues rather than on individuals. If this is done, then, as long as people listen carefully and explore facts, issues and possible solutions properly, conflict can often be resolved effectively. In short, interpersonal communication is just like any other works of life, it must be practiced and utilized regularly in order to be succe ssful. We must continually analyze and study it in order to improve our ability to communicate effectively in relationships.   That will lead to better relationships which lead to a better life, both personally and professionally.References Allis, R. (2002). Non-verbal Communication. Zeromillion. com. Retrieved September 25, 2010, from http://www. zeromillion. com/business/management/non-verbal- communication. html Borchers, T. (1999). Interpersonal Communication. Allyn & Bacon. Retrieved September 22, 2010, from http://www. abacon. com/commstudies/interpersonal/interpersonal. html Hybels, S. , & Weaver, R. (2007). Communicating Effectively. New York: McGraw-Hill

Morally chaotic world In King Lear

Shakespeare presents a variety of ways in which moral chaos is brought about, including the disruption of the natural order and the characters possession of typically corrupted morals, even going as far as questioning the morals of his own society. However, having different principles in a modern audience, we tend to have different interpretations of ‘moral chaos’ to that of a contemporary audience. In king Lear, Shakespeare arguably does create a ‘morally chaotic world’, particularly trough the notion of the ‘natural order’ being disrupted. The betrayal of the children against their fathers illustrates a significant disruption of nature, as it was considered natural and necessary for children to have unfaltering obedience for their parents, particularly their fathers. When Cordelia publicly refuses to obey her father’s wishes, she goes against the true qualities of a 17th century daughter in the natural order and it is arguably this initial rebellion that causes the suffering and tragedy throughout the rest of the play. According to feminist critics, Cordelia’s refusal to flatter Lear can be interpreted as an opposition to Lear’s authority and thus a direct challenge to the natural patriarchal order of the seventeenth century, the short emphatic sentence ‘Nothing’ stressing this assertiveness. We also see this betrayal of the father in the character of Edmund. By claiming ‘’I find it not fit for your o’er looking’’, not only does Edmund feign innocence, but he also portrays himself with overt concern for his father, reinforcing his false virtue. Edmund’s initial silence makes his soliloquy in the next scene in which he exclaims ‘’Legitimate, Edgar. I must have your land’’ exciting and surprising to the audience. The audience is privy to the Edmund’s scheming which creates a sense of dramatic irony, however in most productions; the Machiavellian Edmund is played as a ‘suavely intelligent, rather dashing figure’, creating a paradox as he is clearly evil yet alluring to the audience at the same time. Illegitimates were problematic for the rigid early modern social structure and were viewed as ‘extras’ that society struggled to accommodate. Therefore to a contemporary audience, the poor treatment of Edmund would come as no surprise; however a modern audience would interpret such extreme views on illegitimacy as immoral. As modern critic Foakes comments, â€Å"Edmund is the most dangerous and treacherous of the characters. Yet, he begins from a cause that we cannot identify as unjust†, illustrating how to a modern audience, Shakespeare does create a morally chaotic world through the poor treatment of Edmund, as the seventeenth century societal norms are so foreign from that of ours. Lear’s abdication can also be viewed as morally chaotic, as it was strongly believed in Jacobean society that Kings were chosen by divine right. In Lear’s pledge to ‘’express our darker purpose’’ the use of the adjective ‘darker’ to describe his actions illustrates the unnatural nature of such a decision. In Jacobean society, a king was an agent of God, and so it was seen as God’s responsibility to decide when his reign should end. A king’s handing power down the throne was against the divine order, and it was believed that Satan, through various evil spirits, was responsible for all attacks on the divine order. In Macbeth, a similar play, when King Duncan is murdered, the natural order is breached and chaos ensues: the day becomes as dark as night, Duncan’s horses turn wild and eat each other and a civil war breaks out. From a New Historicist stance, critics such as Tennenhouse argue that Shakespeare illustrates what happens when there is a ‘catastrophic redistribution of power’, therefore promoting the oppressive structures of the patriarchal hierarchy. However, other critics suggest that the tragedies occur because of society’s already ‘faulty ideological structure’, particularly emphasised in the David Farr production through the skewed girders, broken windows, sizzling strip-lighting and the eventual collapse of the flimsy kingdom walls. Moreover, Shakespeare appears to be presenting a morally chaotic world through the way in which the characters can be seen as possessing seen corrupted morals, motivated purely by materialism as opposed to moralistic values. We see this in the elegant and superficial speeches of Gonerill and Regan who claim to love Lear ‘Dearer than eyesight’, the hyperbole in these statements highlighting their manipulative nature and greed for worldly goods. Their actions throughout the rest of the play prove the fabrication of these initial promises. Johnson comments that King Lear is a play in which the ‘Wicked prosper and virtuous miscarry’. I find this view accurate as the audience can witness how the Machiavellian characters such as Gonerill and Regan are rewarded for their materialism, and given total rights over the kingdom, whereas the virtuous characters such as Cordelia and Kent are punished for their honesty and moralistic values, consequently demonstrating a world of chaotic morals. Lear himself is presented as morally ambivalent, similar to Claudius in Hamlet, initially valuing riches and reputation, which were the very things that fuelled his disillusionment and moral blindness. The love test he uses to bribe his daughters with ‘the largest bounty’ can be seen as an obvious attempt to buy their love and consequently boost his self-image. His rash reaction to Cordelia’s refusal to perform, pledging to ‘disclaim all paternal care’ illustrates how his hubris stops him from being able to differentiate between his honest daughter and his deceitful daughters. It also demonstrates the way in which the antagonists exploit the hamartia of the protagonist, heightening the tragic nature of the play. However, towards the end of the play, Lear’s character undergoes anagnorisis and so he comes to possess more virtuous principles. In Act 3, for the first time he recognises the plight of the ‘Poor naked wretches’ that are forced to ‘bide the pelting of [the]pitiless storm’, the alliteration in ‘pitiless’ and ‘pelting’ demonstrating the extreme suffering endured by those in poverty. Through Shakespeare’s emotive lexis, Lear is presented as regretful, empathetic, and compassionate, which directly contrasts with his initial selfishness and fixation with worldly things, and it is this contrast that presents a sense of moral confusion. On the other hand, through employing moral characters that remain virtuous throughout the play, Shakespeare doesn’t present a completely morally chaotic world. Cordelia’s character is the personification of virtue and morality, creating a direct juxtaposition with the immoral, Machiavellian characters such as Gonerill and Regan. When required to bargain her love for rights over the kingdom, she comments â€Å"I cannot heave my heart into my mouth†, portraying her honest nature. The idiom â€Å"heart in your mouth†, which suggests nervousness or fear, demonstrates that Cordelia does not see any reason to fear losing the land, emphasising her lack of materialism and strong moral compass. Expanding on this, Lear later describes her tears as â€Å"The holy water from her heavenly eyes†, the alliteration of ‘holy’ and ‘heavenly’ stressing her virtue and linking her to the Gods. Foakes comments â€Å"The optimistic thrust of Edgar's moralizing hints at the possibility of a happy ending. ’’ The play concludes with the moralistic character Edgar reigning over England, and although good characters such as Cordelia die, (which wasn’t received well by Shakespeare’s original audience), evil is ultimately eradicated whilst good triumphs. By the end of the play, Evil can even be seen to be eradicated by evil itself. Gonerill poisons Regan, and mentions in an aside after Regan feels the effects â€Å"If not I’ll ne’er trust medicine†, the secretive nature of this aside presenting her murderous and calculating nature. Shortly after, she commits suicide, which would have been seen as a great act of sin by a Jacobean audience, but ultimately evil defeats itself, evoking a rebalancing of morals and a move back towards the natural order. The play clearly descends from the embodied values of medieval morality plays, which was a popular form of drama in the sixteenth and seventeenth centuries. These plays present a direct conflict between good and evil, and ultimately the evil and chaos must be destroyed, and a moral lesson is learned. Overall, there are many aspects of King Lear that evoke a seeming moral chaos, however by the end of the play, as in all morality plays, the chaos is removed and moral order is restored, resulting in catharsis for the audience.